In real estate, relationships matter just as much as results. And while contracts are an important part of protecting both parties, I’ve always believed something simple: No one should feel “stuck” working with me. Ever.
Yes, I use listing agreements like every professional agent. They outline expectations, responsibilities, and create a framework for success. But if a client ever truly felt that I wasn’t meeting their needs, I would never force them to stay.
Instead, I would ask for something much more valuable than a signature on paper- honest feedback.
My Philosophy: Earn the Relationship Every Day
If someone came to me wanting to cancel a listing agreement, my first response wouldn’t be defensive; it would be curious.
- What’s not working?
- Where have I missed the mark?
- What can I do differently to better serve you?
Because in most cases, issues can be solved with better communication, adjusted strategy, or simply aligning expectations. My goal would always be to correct course and exceed expectations, not cling to a contract out of principle.
Thankfully, I’ve never had a client ask to cancel a listing with me. And I don’t think that’s by accident; it’s a direct result of treating the relationship as something I have to earn continuously, not something I’m entitled to because of paperwork.
The Reality: There Is Real Investment Up Front
Now, let’s be honest about something that doesn’t get talked about enough. From day one, listing a home requires real investment, and not just time. Professional photography, marketing, staging (or virtual staging), digital advertising, property materials… it adds up quickly. And as agents, we front those costs with no guarantee we will ever recoup them, let alone earn a living from the transaction. This is real. I understand it. And like every agent, I want the opportunity to see that investment through and deliver a successful result.
That’s exactly why contracts exist.
A Note on How These Situations Even Arise
I also want to be very clear about something to head off any concerns about poaching. In the situations I referenced where sellers have reached out to me asking me to be their second or occasionally third agent, I did not initiate the conversation. The homeowners reached out to me.
They were already under contract with another agent, but they were unhappy with their experience and had started asking others for recommendations. That’s how they ultimately found their way to me. And when that happens, I am very mindful of how I handle it. I do not undermine the current agent. I don’t insert myself into an active agreement. In fact, my approach is to encourage professionalism across the board and respect that there is an existing contract in place. But it does highlight something important: when clients start looking elsewhere, it’s usually because something isn’t working.
But Still… At What Cost?
In both of these recent situations, the homeowners wanted to make a change, but were unable to because their agent would not release them from the agreement. And while I respect the legality of contracts and the desire to protect one’s investment, the bigger question remains: At what cost? Because when a client is asking to leave, something has already broken down.
The Hidden Cost of Holding On Too Tight
When someone feels forced to stay, the dynamic changes- and not in a good way.
- Trust is compromised
- Motivation declines
- Communication becomes strained
- The client experience deteriorates
And ultimately…
- The result often doesn’t improve
In both cases I observed, the homes did not sell during that extended contract period. So instead of protecting the outcome, it created frustrated homeowners who are now far more likely to share that negative experience with others. That’s a tough place to land, and one that’s often avoidable.
A Practical, Fair Middle Ground
If I ever found myself in that situation- and to be transparent, I haven’t yet, but I know it could happen one day, my approach would be straightforward. I would ask for the opportunity to address concerns and make it right first. But if a client truly felt they wanted to move on, I believe there’s a reasonable middle ground: Reimbursement of out-of-pocket marketing costs as part of an early release. Not as a penalty. Not as leverage.But as a fair acknowledgment of the upfront investment made on their behalf.
It’s a compromise that respects both sides:
- The client’s desire to move on
- And the agent’s investment in trying to help them succeed
Short-Term Control vs. Long-Term Success
There’s a belief that holding someone to a contract protects your business. I would argue the opposite. Real estate is built on relationships, reputation, and referrals. Forcing a client to stay might protect a commission opportunity in the short term, but it can cost far more in long-term trust and credibility. Because people remember how they were treated. And they share those experiences.
Contracts are important. They create structure and accountability. But they should never replace what truly drives success in this business: trust, communication, and results. If a client is unhappy, I want the chance to fix it. If I can’t, then the right thing to do is handle it professionally, fairly, and with mutual respect.
Because at the end of the day, this business isn’t built on contracts. It’s built on relationships, and those should never feel forced.
Frequently Asked Questions
Can I cancel my listing agreement in Naples?
Listing agreements are binding contracts, but terms vary. Talk openly with your agent about concerns before assuming cancellation is the only option.
What should a good agent do if a seller is unhappy?
Ask for honest feedback, address the issues and earn the relationship rather than hold the client to paperwork.
Why do relationships matter as much as results in real estate?
Trust and communication drive better decisions and smoother transactions for everyone involved.
Related reading: Your Real Estate Agent Can Do a Lot. But We Can’t Save You From Yourself and Choosing the Best Real Estate Agent in Naples, FL
If you are considering buying or selling a home in Naples and surrounding areas and you aren’t satisified with average services, you will want to contact Your Naples Real Estate Expert, Renee Hahn, to ensure you get the service, attention and outcomes you deserve.
Renee Hahn, Ranked in the top 0.5% to 1.5% in the Nation
📍Naples, Florida
📞(239) 287-2576
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