Synonymous with paradise
Explore Naples, Florida
The charming town of Naples, Florida is one of Southwest Florida's most desirable places to live, with a population of approximately 20,168 residents as of 2024. It's part of Collier County, a rapidly growing region with an estimated population of about 409,800 as of 2025, according to the University of Florida's Bureau of Economic and Business Research. Situated on Florida's Paradise Coast, Naples offers stunning Gulf Coast beaches, pristine white sugar sand, and crystal-clear turquoise waters. The area combines natural beauty with cultural richness, including world-class golf courses, boating, fine dining, boutique shopping, and vibrant arts and events scenes. Whether you're planning to relocate to Naples, invest in Naples real estate, or simply explore options in Southwest Florida, this page serves as your go-to guide for discovering everything that makes living here so special.
If you’re also interested in nearby destinations like Bonita Springs, Marco Island, Estero, or other Southwest Florida towns, I’m happy to help, just reach out and let’s chat!
This page is your curated guide to discovering the lifestyle, highlights, and helpful insights that make Naples, Florida such a sought-after place to live. You’ll find quick links to explore area communities, engaging videos that bring Naples to life, and resources covering everything from local attractions and beach access to school information and market updates. Whether you're planning a move, looking to invest, or just getting to know the area, this page is packed with valuable content to help you explore Naples and Southwest Florida with confidence.
Recognition
Naples Awards and Accolades
Naples is the proud recipient of many awards that recognize this area for all the things that make it popular including;
- #1Best U.S. Beach Towns to LiveWalletHub
- #1Cleanest City in AmericaRealtor.com
- #1Happiest and Healthiest U.S. CityGallup
- #1Safest Place to LiveU.S. News & World Report
- #2America's Best Small CitiesResonance
- Top 10Destination for AdventureResonance
- #1Best Place to RetireSmartAsset
- Top 10Best Places to Live in Your 40sTravel + Leisure
- #1Best Place to Live in the U.S. (2025-2026)U.S. News & World Report
- #1Best Place to Retire (2025)U.S. News & World Report
- #8Most Beautiful Towns in the WorldCondé Nast Traveler
- #6Best U.S. Beaches: Delnor-Wiggins PassDr. Beach
Naples consistently ranks among the best places in America to live, retire and visit, earning top honors for its beaches, safety, cleanliness and quality of life.
Why people move here
Top Reasons to Choose Naples
Naples, Florida is a popular, sophisticated and charming town on the Gulf of Mexico offering miles of white sand beaches, an abundance of restaurants to suit every palate and a plethora of shopping and outdoor activities. It is considered the crown jewel of Southwest Florida. With consistent sunshine and warm weather, outdoor living is second-to-none allowing year-round golf, boating, biking, paddle boarding, tennis or one of the many other activities available in Naples.
Here are the most common reasons people provided on the TOP REASONS they selected Naples as their home:
Many cited how our area has that 'Midwest' friendly feel. People say hello and smile at you as you walk by
The town has some big town conveniences without the big town hassles. We benefit from great wealth in the area and our community invests in providing a variety of things to do from live theaters to museums and zoos to botanical gardens. We also have an impressive variety of stores from grocery to boutiques to big box luxury brands.
It is no secret that being situated below the tropics line affords us beautiful weather year round.
Whether you love to golf, play tennis, ride bikes or a number of other activities, you will find people with common interests plentiful and the weather facilitates the opportunity to enjoy them year-round.
Drive around and see for yourself. This place is beautifully maintained. Rarely would you see garbage collecting in the curbs. Instead you will observe beautifully landscaped areas, clean streets and well kept properties across town.
Remember a time when you felt comfortable leaving your front door unlocked? Be sure to check out our low crime rate statistics to see how safe Naples is.
Not only do Florida residents benefit from having no state income tax, but they also benefit from having one of the lowest property taxes in all of Florida.
If you look on great schools.com you will see that schools in the Naples area have impressive results. Not only are there some top rated public schools but there are also a number of amazing private schools in the area.
You can live in Naples for years and not come close to trying all of the restaurants, the majority of which are local establishments and not chain restaurants.
Our sugar white sand and crystal clear Gulf make for beautiful sunsets or days full of frolicking!
See it for yourself
Explore Naples Through Video
Videos to help you explore Naples. There are also community videos on the neighborhood pages, and a live cam of the Naples Pier.